Frontenac Portfolio Company, Crofter’s Organic appoints Tim Jax as CEO

Jax has nearly two decades of experience as a leader in the food sector

Frontenac announced that its portfolio company, Crofter’s Organic, the largest producer of organic jam, preserves, and spreads in North America, has appointed Tim Jax as CEO effective January 2, 2024. Jax succeeds company founder Gerhard Latka, who retired in July.

Jax has nearly two decades of experience as a leader in the food sector. Most recently he served as Vice President of Marketing & Innovation at Pretzels, Inc a manufacturer of branded and private-label pretzels. During his tenure, Jax led an innovation-centric transformation, launching a variety of new products and revamping the Harvest Road brand, ultimately leading to a successful sale to the Hershey Company. Previously, Jax held several roles in brand management at ConAgra Brands and general management at Treehouse Foods.

After three decades as President of Crofters, Gerhard Latka stepped down from his position to devote more time to his passions. Under Latka’s leadership, the organisation grew from a single kettle operation to a highly automated and streamlined, multi-line facility with products sold at major retailers across the US and Canada. Latka’s sons Dan and Sebastian remain at the organisation in leadership positions.