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Shammi Agarwal, Director, Pansari Group
Leading FMCG brand, Pansari Group unveiled their new tea range, Pansari Chai, in 2024. The new tea reflects the brand’s consistent commitment to quality and innovation. The tea was introduced with the tagline ‘Ek aur ho Jaaye’, and it comes in four distinct varieties – Classic, Premium, Platinum, Elaichi and Masala, each of which delivers a unique and exquisite tea-drinking experience. The brand offers a premium selection of blends rich and delicious with an aromatic fusion of 10 per cent long leaf. In a conversation with NUFFOODS Spectrum, Shammi Agarwal, Director, Pansari Group shares his views about the innovations in tea through Pansari Chai. Edited excerpts:
What sets your new tea range apart from the rest?
“Pansari Chai”, our latest tea range was launched with the tagline Ek aur ho Jaaye, signifying our dedication to innovation and enhancing the tea-drinking rituals. Following the successful introduction of our “Mojee” syrup brand in the HORECA segment under Pansari Epicure earlier this year, “Pansari Chai” is our second major launch in 2024. Every sip of our tea is a journey of flavour and aroma. With a commitment to providing a premium tea-drinking experience, it is presented in four distinct varieties, each boasting an aromatic fusion of long leaves.
Where is the tea being sourced and are you processing it in your manufacturing unit?
We take great care in sourcing the finest tea leaves to ensure exceptional quality. Our tea leaves are carefully selected from premium plantations, and we prioritise sustainable and ethical sourcing practices. To maintain control over the entire tea production process, we utilise our state-of-the-art manufacturing units strategically located across India. Our units adhere to stringent quality standards and employ advanced techniques to preserve the freshness and flavour of the tea leaves. By overseeing the entire manufacturing process in our units, we can guarantee purity, and authenticity and deliver products that reflect our commitment to excellence and customer satisfaction.
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