The Fi India Awards celebrate excellence and innovation in the food industry
WellBe Foods, the direct-to-consumer brand under the Nimida Group, reputed for its Deliciously Good food choices with No Nasties, has been awarded the prestigious “Start-Up of the Year” at the Fi India Awards 2024, held in Bengaluru. This recognition highlights WellBe Foods’ commitment to revolutionising the FMCG industry by creating healthier, more nutritious alternatives – from snacks and snack bars to organic kitchen staples – without compromising on the authentic taste and quality that consumers deserve.
The Fi India Awards celebrate excellence and innovation in the food industry, recognising companies that are pushing the boundaries of what’s possible in food development. WellBe Foods’ dedication to crafting ‘Deliciously Good, Honestly Made’ food choices with ‘No Nasties’ prioritising consumer well-being has positioned the brand as a trailblazer in the sector.
Gaurav Manchanda, Founder, Nimida Group, commented, “We are truly honoured that WellBe Foods has been recognised as ‘Startup of the Year’ at the Fi India Awards. This award is a testament to our unwavering commitment to creating Deliciously Good products with No Nasties, thereby offering consumers healthier alternatives. It also reflects and acknowledges our dedication to taking the more challenging path—making transparent and responsible choices, with Honestly Made products that align with our vision of being India’s No. 1 Responsible Retailer.”