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The acquisition of 41% stake will complement Elanpro’s market approach in the fast-growing areas of AI and IOT Wendor plans to utilise the fresh capital to drive domestic expansion
Leveraging the momentum of the retail boom, Elanpro, India’s technology-driven commercial refrigeration company, announced the acquisition of a 41 per cent stake in Wendor, an early-stage smart vending startup. The investment aligns with Elanpro’s overall strategy to lead the shift in the retail industry’s convenience paradigm through AI and IoT-driven solutions.
The strategic alliance will enable Wendor to harness Elanpro’s extensive network and industry expertise in food and beverage retail, accelerating its expansion in the cashless, 24/7 vending market. Under the agreement, Elanpro will support Wendor in establishing its manufacturing capabilities and navigating regulatory changes related to BIS. The key overarching objectives of the deal include expanding market reach, enhancing sales and service support, optimising logistics and finance functions and strengthening marketing infrastructure.
Founded in 2017, Wendor offers automatic, integrated, smart vending machines powered by its proprietary SaaS platform for dispensing items like snacks, beverages, FMCG, tech accessories and industrial equipment. The self-serve retail startup uses AI and computer vision to boost vending success, analyse consumer behaviour and product preferences, and optimise end-to-end refilling and stock management through data-driven demand forecasting. The company employs IoT for real-time remote monitoring, troubleshooting and predictive refilling and maintenance. The pure-play startup has sold 1200 touchscreen, web-based kiosks across 60 cities.