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The brand’s newly enhanced snacks are free from refined sugar, refined flour, artificial preservatives, and palm oil, making them a superior alternative to conventional options
The Growing Giraffe, a brand committed to providing wholesome nutritious snacks, is reshaping the way parents approach children’s nutrition. With the relaunch of its improved product line, the brand aims to instill healthy eating habits from an early age, offering zero-junk, nutrient-rich snacks that cater to the dietary needs of growing children. The brand’s newly enhanced snacks are free from refined sugar, refined flour, artificial preservatives, and palm oil, making them a superior alternative to conventional options. Packed with superfoods like oats, cacao nibs, and millet, these products are high in fibre and antioxidants, promoting overall well-being for children.
“Poor diets in early childhood can lead to severe deficiencies in essential vitamins and nutrients, weakening immunity and increasing the risk of long-term health issues like obesity, poor cognitive development, and even chronic diseases later in life. Many parents struggle to find safe, nutritious, and affordable food options for their children, especially in today’s market, where snacks labeled as ‘healthy’ often contain hidden sugars and processed ingredients,” said Rukmini Banerji, Founder of The Growing Giraffe.
She added, “As a mother, I have always been conscious of what my child consumes. At The Growing Giraffe, we are committed to bridging this gap by offering truly nutritious, high-fiber, and junk-free snacks. With this rebrand, we have aligned our products even more closely with our vision of fostering healthier eating habits among children. Our goal is to provide a guilt-free snacking experience for parents who want the best for their kids while ensuring that every bite is packed with quality and health.”
The newly improved product line consists of seven SKUs across three variants- cookies, crackers, and bars, each offering essential nutrients for growing children. The cookie range includes Ragi, Multigrain, and Honey & Oat flavors, providing calcium, iron, and fiber for bone health, digestion, and sustained energy. The cracker line, made with amaranth millet, features Spinach, Cheese, and Tomato variants, packed with protein, essential amino acids, and natural vitamins from real vegetables. Additionally, the Cacao Peanut Butter Bar serves as a nutritious, protein-rich energy boost, making it an ideal on-the-go snack.