The limited-edition, alcohol-free beer is brewed with renewable energy and transported with electric, AI-powered technology
Carlsberg Sweden and Einride announced today the launch of a limited-edition, alcohol-free beer that is shipped 100 per cent electric, highlighting the technology driving the future of transportation. The launch of Electric Beer is in conjunction with the expansion of Einride and Carlsberg’s Sweden partnership, with wave two operations underway. Once fully scaled by the end of the year, Einride’s AI-powered technology will power 35-40 per cent of Carlsberg Sweden’s freight operations in the southern and western parts of Sweden.
“Carlsberg has a legacy in brewing excellence, and now they’re pushing that legacy forward with advanced freight technology,” said Linnéa Kornehed Falck, Founder and deputy-CEO at Einride. “This isn’t just about sustainability; it’s about pushing the boundaries of freight technology, where electric is a step forward in redefining how goods are moved. This campaign brings that to life and highlights what’s possible when tradition and innovation come together.”
The limited-edition, alcohol-free beer has a QR code on the can that unlocks a number of data points into the brewing of the beer and the journey of routes in Sweden. By zeroing in on one future route between Malmö, Falkenberg and Gothenburg in Sweden, users are able to dive deep on the transportation journey and the technology behind it.