Coca-Cola’s Fanta ahead with 50 per cent market share in orange flavoured CSD category

Fanta is available in close to 2 million retail outlets

Coca-Cola’s flavourful beverage, Fanta, has cemented its position as the undisputed leader in the orange-flavoured carbonated soft drink (CSD) category, commanding over 50 per cent market share.

Fanta is available in close to 2 million retail outlets, spanning offerings from 200ml pack @Rs10 to 2.25L family packs, catering to a wide range of consumption occasions. Globally, Fanta is available in over 180 markets.

Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, said, “Fanta’s momentum reflects not only strong execution across channels but also our broader strategy to drive category growth through flavour-led innovation, portfolio agility, and deeper regional relevance. The brand’s ability to blend cultural relevance with a bold, digital-forward presence has helped it connect meaningfully with young consumers. This approach strengthens our position in a critical segment and reinforces our ability to anticipate and shape consumer demand that vies with today’s lifestyles and tomorrow’s trends.”

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