Cipla Health forays into fruit juice-based beverage segment

Launches hydration beverage Prolyte ElectroShot

Cipla Health has launched Prolyte ElectroShot, a ready-to-drink electrolyte-based hydration beverage. Designed for people with active, on-the-go lifestyles, Prolyte ElectroShot combines the natural goodness of fruit juice with essential electrolytes for a refreshing and effective hydration solution.

With this launch, Cipla Health marks its foray into the fruit juice-based beverage segment. Prolyte ElectroShot builds on the legacy of Prolyte a leader in the oral rehydration category, and caters to the growing demand for smart hydration options that don’t compromise on taste.

Available in three vibrant flavours, Mango Mania, Orange Burst and Apple Delight—the product is crafted to meet diverse taste preferences while supporting hydration and energy needs throughout the day, fitting seamlessly into everyday routines.

Shivam Puri, MD and CEO, Cipla Health, said, “At Cipla Health, we believe good health is shaped by the small but consistent choices we make every day. With Prolyte ElectroShot, we are making hydration more thoughtful and enjoyable. It’s designed for individuals seeking quick rehydration with vital electrolytes. Prolyte ElectroShot fits into everyday life, whether at home, at work, or on the move.”

Cipla Health is rolling out Prolyte ElectroShot through its extensive distribution network. The product will be available at chemist stores, grocery and provision outlets, eateries, and refreshment points. The company is also placing special focus on expanding its presence in modern trade and strengthening its reach through e-commerce and quick commerce platforms.