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Wagh Bakri Royale has been initially launched in Ahmedabad and Vadodara
The Wagh Bakri Tea Group has launched Wagh Bakri Royale. The tea has been crafted from handpicked leaves sourced from the finest Assam tea gardens. Wagh Bakri Royale is a strategic addition to Wagh Bakri Tea Group’s portfolio and its first major launch in the CTC/black tea category in nearly three decades. It has been designed for premium tea lovers and connoisseurs seeking exceptional taste and rich aroma.
Commenting on the launch, Sanjay Singal, CEO, Wagh Bakri Tea Group, said, “Wagh Bakri Royale is our finest blend to date. As a brand rooted in tradition yet attuned to the future, we are committed to leading the tea category through innovation and offerings driven by deep consumer insights. The aspirational generation is driving a trend toward premiumisation.”
Wagh Bakri Royale has been initially launched in Ahmedabad and Vadodara, leveraging Wagh Bakri Tea Group’s strong regional presence and robust distribution network, and will be launched in more markets in the coming days.