Medusa Beverages enters GCC markets

Expands presence across Saudi Arabia, UAE, Qatar and more

Medusa Beverages has announced its strategic expansion into the Gulf Cooperation Council (GCC) region. The company will brew its products locally within the respective markets through strategic brewing partnerships and launch its portfolio across Saudi Arabia, the United Arab Emirates (UAE), Qatar, Kuwait, Oman, and Bahrain, strengthening its presence in international markets.

As part of this expansion, Medusa Beverages will introduce two of its flagship SKUs including Medusa Premium and Medusa Air. The products will be distributed primarily through off-trade routes, targeting retail channels such as supermarkets, bottle shops, and licensed retail outlets.

The expansion comes at a time when the GCC market is witnessing strong demand and the alcobev market is projected to grow at a CAGR of around 7.5 per cent through 2030, reaching up to $15.2 billion by 2032. Key trends include a surge in premiumisation, with demand for high-end spirits, wines, and craft beers. The GCC foray represents a strategic pilot phase for Medusa Beverages as it evaluates long-term opportunities in the region. The company aims to assess consumer response, build distribution partnerships, and establish brand visibility in key markets before scaling operations further.

Amardeep Singh, Executive Director, Medusa Beverages said, “Our entry into the GCC marks an important step in Medusa’s international journey. We are approaching these markets with a structured and measured strategy — building local brewing capabilities, establishing the right partnerships, and laying the foundation for long-term growth. The region presents strong potential given the increasing demand for premium global brands.”

At the same time, India remains our core focus and primary growth engine. We continue to see significant expansion opportunities across new states and cities within India, and we will keep investing in deepening our domestic footprint. Our international expansion is a strategic extension of our India success story, not a shift away from it.”