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The portfolio is available in both still and sparkling formats, including Peach and Green Apple
Penguin Overseas, a leading importer and distributor of premium spirits, has announced the launch of So Good Soju in India.
Globally, Soju is the largest-selling spirit category by volume, driven by South Korea’s cultural influence across music, entertainment, and cuisine. Manufactured in India, So Good Soju brings together global inspiration and local relevance.
The portfolio is available in both still and sparkling formats, including Peach and Green Apple, alongside Yuzu Lime and K-Bomb, with additional variants such as Strawberry, Blueberry, Green Grape, and Lemon in development.
Jaspreet Singh, Founder and CEO, Penguin Overseas, said, “We are witnessing a clear shift in India’s drinking culture, with consumers moving towards lighter, more flavour-led and social experiences. With So Good Soju, our endeavour is to create a product that fits seamlessly into these evolving occasions, offering both quality and accessibility, while making the experience of drinking more easy and enjoyable.”
Currently available across Maharashtra and Haryana, the brand will expand into Delhi, Karnataka, Punjab, Uttarakhand, and Tamil Nadu in a phased manner.