SMOOR launches Signature Indian Cacao Range

Explores cacao cultivated across Eluru district, Andhra Pradesh

SMOOR, India’s leading luxury couverture chocolate brand, announced the launch of its Signature Indian Cacao Range, marking the brand’s entry into a new category that celebrates Indian-origin cacao through fine chocolate.

With the Signature Indian Cacao Range, SMOOR turns its focus inward, exploring cacao cultivated across Eluru district, Andhra Pradesh giving it fruity notes of red fruit and citrus, with moderate complexity and Iong finish and transforming it through its meticulous bean- to-bar process.

“India has long been a land of extraordinary ingredients, yet its cacao story is only just beginning to be told,” said Vimal Sharma, Founder and CEO, SMOOR. “With our Signature Indian Cacao Range, we wanted to honour the origins of cacao grown closer to home and bring forward flavours that feel familiar, emotional and deeply rooted. This range is about celebrating Indian taste memory, crafted with integrity, patience and respect for the process.”

The range features 17 SKUs. The Handcrafted Truffles come as a box of 30 mini pieces inspired by flavours many Indians grew up with, including popular Indian flavours like dates, coconut, citrus and spice, reimagined through fine chocolate. The Craft Chocolate Bars capture the essence of India through cacao, featuring the 70 per cent and 80 per cent dark chocolate sweetened by jaggery and date powder.