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New launches blend nostalgia, bold formats and flavour-led innovation for experience-driven consumers
HOCCO has unveiled its summer 2026 portfolio, strengthening its innovation-led positioning in India’s growing ice cream market. Known for products like Aamchi, Oh Cone and BIX, the brand’s latest range focuses on experience-driven offerings that combine cultural nostalgia with contemporary formats.
Leading the launches is Leemo, a lemon-shaped ice cream inspired by the idea “When Life Gives You Lemons, Leemo It,” offering a refreshing, visually distinctive product designed for shareability. Another key introduction, Bun Maska BIX, reimagines the classic Indian snack by combining soft cake sponge, butter ice cream and a jam-filled centre in a chilled dessert format.
The expanded portfolio also includes Jamun Boss Bar Candy, American Nuts Chillo in a cone format, Mocha Brownie Fudge, Roasted Badaam Anjeer, and Ratnagiri Hafus made with Alphonso mango.
Priced from Rs 40 onwards, the range is available across general and modern trade outlets, as well as quick-commerce platforms. With this launch, HOCCO continues to balance innovation with familiar flavours, aiming to create products that drive both consumption and conversation.