Govt organises in-store export promotion show in Dubai for pineapples

With a production of 134.82 MT in 2021-22, Manipur ranks sixth in pineapple production in India

In a move towards harnessing export potential of naturally grown, organic certified fresh pineapples of North-Eastern Region (NER), Centre, through Agricultural & Processed Food Products Export Development Authority (APEDA) organised an in-store export promotion programme in Dubai, United Arab Emirates (UAE) for Manipur’s pineapples among consumers.

The ‘in-store promotion show’ of organic certified fibre rich Kwe variety of pineapples from Manipur, was organized at the Lulu hyper market, Dubai’s largest supermarket in association with Manipur Organic Mission Agency (MOMA) of Government of Manipur. This event is part of government’s strategy to promote locally produced agricultural products in the international markets.

Manipur Organic Mission Agency (MOMA) has supported the sourcing of organic certified Kwe variety of pineapples directly from the farmers of Manipur.

The Manipur pineapple, which is showcased with the support from APEDA, is fibre-rich sweetener from North Eastern Region (NER). The showcased pineapples are procured from Thayong Organic Producer Company Ltd in Imphal East district, Manipur.

With a production of 134.82 metric tonne (MT) in 2020-21, Manipur ranks sixth in pineapple production having a share of 7.46 per cent in total production in India. The top ten importing countries of Indian pineapples are UAE, Nepal, Qatar, Maldives, USA, Bhutan, Belgium, Iran, Bahrain and Oman. A quantity of 7665.42 MT of pineapples valued at $4.45 million was exported in the year 2021-22.

Image credit- shutterstock

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