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Aims to take ‘Desh ke Millets’ like Ragi, Jowar & Bajra mainstream
Tata Soulfull, one of India’s fastest-growing millet-based packaged foods brands from Tata Consumer Soulfull Pvt. Ltd., announced its lead sponsor partnership with Reliance Retail for the upcoming Maha Millet Mela. Tata Soulfull is dedicated to bringing ‘Desh ke Millets’ like Ragi, Jowar & Bajra in modern formats to every Indian household through its wide range of products like Millet Muesli, Ragi Bites breakfast cereals and Masala Oats+.
Maha Millet Mela is a first-of-its-kind millet festival spread over the months of July & August in leading Reliance Retail stores across the country, dedicated to promoting the goodness of millets and bringing them to many more households across the country. This initiative aims to make millets mainstream and a part of every shopper’s basket at Reliance stores across India.
The U.N. General Assembly resolution declared 2023 as the ‘International Year of Millets’ as an attempt to increase public awareness on the health benefits of millets and their sustainability credentials. Known to be gluten-free and nutrition-dense — as well as rich in iron, protein, dietary fibre, and calcium — these grains are making a comeback to modern Indian kitchens.
Speaking on the launch of the Maha Millet Mela, Sunil D’Souza, MD & CEO, Tata Consumer Products said, “Through this initiative, we are aiming to highlight the benefits of millets, while driving adoption and making them more accessible. We have an extensive range of products across snacking, breakfast cereals, and mini-meals under Tata Soulfull and we look forward to taking them to many more consumers across Reliance stores.”