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Nestlé remains the world’s most valuable food brand due to its strong brand equity and resilience
Amul’s brand value has increased by 11 per cent to $3.3 billion, making it the world’s strongest food brand with a Brand Strength Index (BSI) score of 91.0 out of 100 and an AAA+ rating, according to a new report by Brand Finance UK.
Nestlé, despite a 7 per cent decline in brand value to $20.8 billion, remains the world’s most valuable food brand due to its strong brand equity and resilience. Lay’s has risen to the second position globally, surpassing Yili, with a 9 per cent increase in brand value to $12 billion.
The food and beverage sector has seen a 4 per cent decline in brand value this year. Convenience foods and dairy remain major contributors. Healthy Choice and DiGiorno have successfully adapted to changing consumer preferences, with their brand values increasing by 17 per cent each.
Viterra has experienced the largest brand value growth by percentage in the ranking at 37 per cent, with a brand value of $1.1 billion. In terms of sustainability perceptions, Nestlé has the highest Sustainability perception value at $1.4 billion, and Lay’s has the highest positive gap value of $67 million among brands in the rankings.
Savio D’Souza, Valuation Director at Brand Finance, commented, “The food and beverage industry is undergoing a rapid transformation driven by evolving consumer preferences. While the decline in brand value is a challenge, it also presents opportunities for innovation. Brands that successfully adapt to these trends by demonstrating strong brand purpose and delivering exceptional consumer experiences will be the ones to thrive in this new landscape.”