TOW’s expansion plan includes additional stores in Hyderabad, Bangalore, Mysore, Pune, and other tier 2 and tier 3 cities across India
The Organic World (TOW), part of the Bengaluru-based Nimida Group and India’s leading Responsible Retailer announced the expansion of its store network to Hyderabad. This development represents a significant step in TOW’s strategic pan-India growth plan, marking the brand’s first venture outside its home city of Bengaluru.
Hyderabad has been strategically chosen for this expansion due to its cosmopolitan demographic. The city’s growing awareness and acceptance of chemical-free products make it an ideal location for TOW’s curated offerings. The current launch is in line with the company’s aim to achieve a 100 crore OR 100 stores target by the end of 2025.
“Our Hyderabad store is only the first of many to come,” stated Gaurav Manchanda, Founder, Nimida Group. “We believe that health should not be a privilege reserved for the affluent. Our mission is to make our organic and natural groceries accessible and affordable to everyone. With over 3000 worry-free, wholesome, curated groceries available, we are excited to empower consumers to embrace a healthier and safer lifestyle, free of harmful chemicals.
TOW’s expansion plan includes additional stores not only in Hyderabad but also in key markets such as Bangalore, Mysore, Pune, and other tier 2 and tier 3 cities across India. This strategic plan aims to create a robust network of COCO (company-operated company-owned) and FOFO (franchise-owned franchise-operated) stores, ensuring that the benefits of a chemical-free lifestyle reach an ever-widening audience.