Univision Foods launches Tauffa and Nut n Berry brands

The product range includes cashews, almonds, raisins, pistachio, walnut, anjeer, munakka, dates, trail mix, and seed mix

Univision Foods, a fast-growing name in the FMCG sector focusing on the dry fruits segment, is making a significant expansion from B2B to the B2C market with the launch of its brands, Tauffa and Nut n  Berry. Known for its commitment to high-quality, accessible nutrition, Univision has built a strong presence in the industry with a focus on stringent quality standards, unique packaging and consumer trust. The company is now set to revolutionise the direct-to-consumer space with sharp pricing strategies and superior product quality, ensuring premium dry fruits are available to every household.

Univision launched Tauffa as a pilot project in January this year, which surpassed expectations, yielding over Rs 10 million in sales in only three months. Tauffa has been able to satisfy a broad customer range with 15 SKUs, offering reasonable top-quality solutions for daily domestic requirements. The product range includes cashews, almonds, raisins, pistachio, walnut, anjeer, munakka, dates, trail mix, and seed mix.

Tauffa comes with a three-layer zipper pouch packaging, with proper vacuum and nitrogen flushing to ensure the freshness of the products, which aesthetically gives a premium feel. The brand is available through quick commerce platforms such as Swiggy-instamart, Blinkit and market-placed platforms – Amazon and Flipkart. Tauffa is also available in modern trade and general trade markets in Eastern U.P., Delhi/NCR and Guwahati.

Conversely, as a luxury brand distributed mostly through fast commerce sites and high-end retail stores, Nut n Berry will appeal to an urban customer base. Initially debuting with 5 SKUs, Nut n Berry seeks to redefine the high-end dry fruit market. The products available under this brand will be available on all quick commerce platforms and priced between Rs 500 to 3000.