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The Boba Tower Challenge has two beverage base options, water-based and milk-based teas
Easy Boba has launched Boba Tower Challenge. The latest offering from the popular bubble tea chain invites individuals to take on a 3.5-litre Boba Tower paired with a specially designed Boba Thali, all to be finished within a tight 15-minute window.
The Boba Tower Challenge has two beverage base options, water-based and milk-based teas. Successful challengers receive a full refund of the tower price, a cash reward of Rs 1000, and an exclusive ‘Boba Smasher’ T-shirt. Their name and completion time will also be proudly displayed on the official Boba Tower leaderboard.
“The idea behind the Boba Tower Challenge was to break away from the usual bubble tea formats and spark something bold and interactive,” said Adnan Sarkar, Founder, Easy Boba.
Easy Boba is also introducing a more relaxed variation with its ‘sharing tower’, a 3.5-litre Boba Tower meant for groups of friends or families. Priced the same as the individual version, the sharing tower offers roughly 10–12 servings.