HRX launches plant-based oat milk protein shakes

The oat milk protein shake is a 100 per cent dairy-free and lactose-free beverage

HRX, fitness and lifestyle brand, has entered the nutrition space with the launch of its new plant-based oat milk protein shakes.

HRX’s oat milk protein shake is a 100 per cent dairy-free and lactose-free beverage, specially crafted for today’s health-conscious and active individuals. Using oat milk as its base, this plant-powered shake delivers 25g of protein per 200ml serving making it a clean and effective option for daily protein intake. It contains no processed sugar, making it an ideal choice for those seeking a natural, nutritious boost.

In addition to its high protein content, the shake offers solid nutritional value per 100ml: 12.52g of protein (25.04 per cent of the Recommended Dietary Allowance), 120mg of calcium (12 per cent RDA), 415mg of sodium (20.75 per cent RDA), and 114.54 kcal of energy. These benefits make it not only a convenient post-workout option but also an addition to a balanced, active lifestyle.

The product packaged in a glass bottle enhances nutrient retention and reduces plastic waste. With the brand’s core fitness mantra, HRX is redefining what it means to live well and fuel better.

Ankit Nagori, Founder, Curefoods, said, “The HRX Protein Shake reflects our commitment to creating convenient, clean-label nutrition that fits today’s active lifestyles. With 25g of plant-based protein and no processed sugar, it offers a practical and wholesome option for those looking to refuel on the go. It’s a product born from the growing demand for accessible, dairy-free, and performance-driven nutrition.”

HRX plans to expand the range with vanilla (25g), cold coffee (18g) and a lighter chocolate (18g) protein shake. All upcoming products will continue to follow the brand’s commitment to plant protein, oat milk, and natural sweeteners.