iD Fresh Food launches preservative-free ready mixes

The company aims to scale availability to over one lakh outlets across India in the next two years

iD Fresh Food has announced its entry into the Ready-Mix category, with a new range of clean-label South Indian tiffin mixes. The new iD Ready Mix range brings consumers the same soulful taste of homemade tiffins, minus the hassle of preparation or the worry of additives.

“With iD Ready Mixes, we wanted to offer more than just convenience. Our goal was to stay rooted in tradition while creating pantry-ready solutions for modern lives,” said Rajat Diwakar, CEO (India), iD Fresh Food. “These mixes are proof that you don’t need preservatives or shortcuts to make food that’s flavourful, nourishing, and true to its authentic taste”

Gaurav Kwatra, Chief Marketing Officer, iD Fresh Food, added, “iD has always been at the forefront of innovation—offering preservative-free products that stay true to their authentic taste and traditional practices, while ensuring healthier choices for today’s conscious consumers. With Ready Mixes, we’re extending that philosophy to the pantry shelf—making it easier than ever to whip up a hot, delicious South Indian meal at a moment’s notice.”