Inside BENEO’s new pulse plant: pioneering sustainable protein from faba beans
The brand has announced its expansion into 4 key metro cities, including, Delhi NCR, Mumbai, Pune, Bengaluru, Chennai and Hyderabad
Mumbai-based D2C food brand Millwize has announced its expansion into four key metro cities, including, Delhi NCR, Mumbai, Pune, Bengaluru, Chennai, and Hyderabad.
The company plans to distribute 10 million sample packs of its millet-based cookies across Indian households. The initiative reflects a broader shift in the category from what brands claim to what consumers actually experience.
“Much of what is marketed as ‘healthy’ today looks good on the pack but does not always work in the body,” says Divyashikha Gupta, Founder, Millwize™. “India does not just have a food problem; it has a nutrition absorption problem. We are here to fix what is broken in the healthy snacking trend by ensuring millets move from the ‘diet shelf’ to the heart of the home.”
“Millets are nutritional powerhouses, but natural compounds like phytic acid can block the absorption of essential minerals like iron and zinc.” says Dr. Shrikrishna Bilaiya, Principal Scientist at Millwize. “We combine traditional practices like controlled sprouting with calibrated thermal processing to enhance bioavailability. We are standing with science to ensure that what is consumed is effectively utilised by the body.”
“These four key metro cities are ideal starting points as trend-setting hubs where consumers are early adopters of clean-label alternatives.” says S Venkateswaran, Strategic Partner at Millwize. “This initiative is designed to turn health intent into daily action by providing snacks that are nutrient-dense and indulgent without compromise.”
Millwize’s product range is based on millets, gluten-free, made without refined sugar, and sweetened with jaggery and dates, while also offering natural protein. The formulation excludes trans fats, palm oil, artificial colours, artificial flavours, and artificial preservatives, aligning with the brand’s focus on cleaner ingredient profiles.