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Destination India: World of opportunities in Indian nutraceuticals & dietary supplement market

Destination India: World of opportunities in Indian nutraceuticals & dietary supplement market

Nutraceuticals are the products that offer health as well as medicinal benefits, consisting of prevention and treatment of disease. The word nutraceuticals is a combination of two words - Nutrient & Pharmaceuticals. Increasing rate of

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Functional Foods: Genesis, Current Status and Scope

Functional Foods: Genesis, Current Status and Scope

Increasing awareness levels about fitness and health, spurred by media coverage are prompting majority of people to live healthier lifestyles, exercise more, and eat healthy. The expanding food processing market indicates that end users are

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The Challenge of Reliable Food Analysis in Food Safety Net

The Challenge of Reliable Food Analysis in Food Safety Net

The Food is analysed according to various accredited scientific analytical methodologies that are today highly capable of detecting contaminants, toxins, chemicals, pathogens and any adverse effect due to processing, through even biological markers. These are

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Old wine in a new bottle

Old wine in a new bottle

There is confusion over the terms nutraceuticals, dietary supplements, food supplements and pharmaceuticals.  ‘Nutraceutical’ products may range from isolated nutrients, dietary supplements and specific diets to genetically engineered designer foods and herbal products. A dietary

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Food safety laws of packaged and non-packaged foods

Food safety laws of packaged and non-packaged foods

This is an important issue to address. Normally the packaged foods have labels on them such as what it contains, what it is made up of, what are the health claims, the calories, proteins, fat,

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Managing human capital at FSSAI

Managing human capital at FSSAI

Few days ago FSSAI celebrated 10th anniversary of Food Safety and Standards Act, and looking back, this journey has had its share of ups and downs, successes and controversies. As per some estimates the Indian

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Protein trend set to soar in Asia Pacific

Protein trend set to soar in Asia Pacific

It is no longer a fad; the high protein trend is gaining traction and will continue to evoke interest. In recent years, high protein diets and products have made a real impression on nutrition and

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Opportunities & challenges for direct marketing in Indian healthcare!

Opportunities & challenges for direct marketing in Indian healthcare!

Direct marketing of health- care products, which was unheard of till a few years ago,   is now emerging   as a huge opportunity. Thanks to the internet and mobile revolution, the distance between the seller and

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Personalised approach fuelling growth of nutrition market

Personalised approach fuelling growth of nutrition market

The Indian nutrition market has been experiencing robust growth. Currently estimated at about Rs 59,753 million the segment is likely to grow to touch Rs 73,918 million by 2020 according to Euromonitor data.What is fuelling the growth of the nutrition market

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Nipping false claims in the bud

Nipping false claims in the bud

It may be sheer coincidence but very timely and important. The US Supreme Court recently rejected juice maker POM Wonderful’s challenge to Federal Trade Com-mission’s (FTC) findings that the company’s advertising,  making  health claims, was