1. Home
  2. Column

Category: Column

Column
Managing human capital at FSSAI

Managing human capital at FSSAI

Few days ago FSSAI celebrated 10th anniversary of Food Safety and Standards Act, and looking back, this journey has had its share of ups and downs, successes and controversies. As per some estimates the Indian

Column
Protein trend set to soar in Asia Pacific

Protein trend set to soar in Asia Pacific

It is no longer a fad; the high protein trend is gaining traction and will continue to evoke interest. In recent years, high protein diets and products have made a real impression on nutrition and

Column
Opportunities & challenges for direct marketing in Indian healthcare!

Opportunities & challenges for direct marketing in Indian healthcare!

Direct marketing of health- care products, which was unheard of till a few years ago,   is now emerging   as a huge opportunity. Thanks to the internet and mobile revolution, the distance between the seller and

Allied Industry
Personalised approach fuelling growth of nutrition market

Personalised approach fuelling growth of nutrition market

The Indian nutrition market has been experiencing robust growth. Currently estimated at about Rs 59,753 million the segment is likely to grow to touch Rs 73,918 million by 2020 according to Euromonitor data.What is fuelling the growth of the nutrition market

Column
Nipping false claims in the bud

Nipping false claims in the bud

It may be sheer coincidence but very timely and important. The US Supreme Court recently rejected juice maker POM Wonderful’s challenge to Federal Trade Com-mission’s (FTC) findings that the company’s advertising,  making  health claims, was

Column
Direct marketing: future of nutra and healthcare

Direct marketing: future of nutra and healthcare

Direct marketing and selling are becoming key words in the Indian industry as both the concepts are fast catching up and they are rapidly emerging as new business channels. They have potential to enhance the

Column
Future foods – Are we ready?

Future foods – Are we ready?

Is cooking an art or chemistry? Marcel Boulestin, the first cook-turned-television star of late 1930s, resolved this dilemma when he categorically said, “Cooking is not chemistry, but an art as it requires instinct and taste

Column
Research needs for food and supplements

Research needs for food and supplements

Now that the Food Safety Standards Authority have notified in the gazette the draft nutraceuticals regulations it is expected to open a new chapter in innovations in India in the area of food and supplements.

Column
The long noodles

The long noodles

The noodles controversy in the country is getting dragged too long like the long noodles itself and has widen also with one more brand added to it. It started with Nestle’s Maggi brand noodles and

Column
Sweet & sour ingredients on FSSAI’s plate

Sweet & sour ingredients on FSSAI’s plate

First the sweet news. After a gap of 6 months, the Food Safety and Standards Authority of India (FSSAI) finally has a full time Chairman with the appointment of Ashish Bahuguna. Add to this two