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Biotech in Food and Nutrition

Biotech in Food and Nutrition

Biotechnology has evolved over the past 20 years from intellectually intriguing biosciences into a diversifying industries which produce useful biologicals from biocatalytic reactions to genetically modified bacteria, fungi, viruses, and plant, mammalian, and insect cells.

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Knowledge dissemination is key to option in healthcare

Knowledge dissemination is key to option in healthcare

Nutraceuticals can be labelled best as health supplements. This category of products can provide definite health benefits - including preventive. The nutraceuticals flourished in India from the 1990s, prior to which this segment was an

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Establishing a cultural connect

Establishing a cultural connect

We have come a long way since Thomas Friedman highlighted the impact of the globalised world in his book, "The World is Flat" in 2005. Today, a globalised world is taken for granted and nowadays

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Who pressed the pause button?

Who pressed the pause button?

Since last 10 years we in India are upbeat on nutraceuticals as a sunshine segment and have expressed that the market would grow in a manifold way. Usually this growth is dependent on a forward

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Dietary and Nutrition Transitions in Indians, Processed Foods and Health

Dietary and Nutrition Transitions in Indians, Processed Foods and Health

Diet, nutrition and physical activity are increasingly being recognised as strong foundations for healthy living and prevention of diseases. As the world population increases, incidences of undernutrition and overnutrition seem to rise concomitantly despite advancement

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Rutaceae, Citrus acida and a vast Potential for Health Products

Rutaceae, Citrus acida and a vast Potential for Health Products

The historical aspects of lemon and related fruits date back to antiquity. Charak, Sushruta and Bhavamishra have described the health and medicinal uses of Jambir (Large lemon) and of Citrus medica (Matulunga/Bijora). The Sankrit term

Every child has the right to proper nutrition

Traditionally, governments have addressed issues in the public domain, companies have taken care of matters in the private domain and international institutions have addressed topics crossing national boundaries. But in our increasingly complicated world, companies,

Consult 19th & 20th Century books for ayurceuticals

Ayurveda is a live art-science. Hence it is desirable that besides pondering over the classical texts, we should also consult the more recent observations and experience documented by leaders of Ayurveda. Such a study may

Wise Extensions: Potential & pitfalls of brand extensions

The last column covered the basics of brand building and benefits which strong brands deliver for owners and marketers. One of the most important benefits of strong brands is the ability to extend them into

Slow to Climb

The business and marketing infrastructure needs to be developed in collaboration. Right from ingredients, product development, clinical trials, registration, distribution to promotion the entire value chain needs to be streamlined very well to have a