The Indian probiotics market is presently in its nascent stages and remains primarily focused on digestive and immune healthWith increasing focus on overall wellness, consumers are seeking out healthier options in food products. Demand is
While the term nutricosmetics is fairly new to India, the intuitive link between the food we eat and the health of our skin and hair is an integral part of our cultureWe often overlook the
India has become one of the first few countries to have regulations for the sale of Energy DrinksCaffeine is a white crystalline purine, methyl xanthine alkaloid, which is found in coffee, soft drinks, tea, chocolate,
As wellness becomes the top priority for most, people are constantly looking for immunity-related products on the internetA lot has changed during this pandemic, but the pandemic sure hasn’t put a hold on special occasions,
It is estimated that over two billion people in the world are deficient in one or more micronutrientsMicronutrients are vital to health, disease prevention and wellbeing. These are often referred to as vitamins and minerals
Though the novel coronavirus is typically transmitted via airborne respiratory droplets, people in India and around the world are demonstrably more concerned about disease risk it poses through contaminated food. Food quality and safety are
There couldn’t be a more suitable time to emphasize the necessity for brands to invest in effective communication in this rather unique but competitive spaceThis is one pandemic story playing out in many homes all
Green tea compounds including EGCG has been shown to reduce the growth of breast & prostate tumorsIn Indian households, tea is one of the most enjoyed hot beverages. With the advent of green tea, this
The current pandemic has turned everyone’s attention towards the role of nutraceuticals in building immunityOur lifestyle and day to day routines, work culture and physical activities have significantly changed in the post liberalization of the
The shelled seeds of the hemp plant contain around 33 per cent plant protein, which contributes to strong bones and muscles, improves the blood supply and rejuvenates skin healthHemp use in India can be dated