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Dietary Supplements
Avesthagen and Apollo AyurVAID partner to develop medical foods

Avesthagen and Apollo AyurVAID partner to develop medical foods

The products to be marketed under the joint brand AvestaAyurVAID Avesthagen Limited (Avesthagen) and Apollo AyurVAID, a unit of Kerala First Health Services Private Limited, an Apollo Hospitals Group Company, announced their strategic partnership to

Dietary Supplements
GHOST launches limited-edition OREO mint whey protein powder

GHOST launches limited-edition OREO mint whey protein powder

GHOST WHEY x OREO MINT has 25 grams of protein per serving and can be used in the morning, post-workout, throughout the day or before bed GHOST, a lifestyle brand of sports nutrition products, energy drinks, dietary

Feature
What’s Driving Nutraceutical SUCCESS?

What’s Driving Nutraceutical SUCCESS?

In recent years, India has witnessed a significant surge in the demand for nutraceutical products owing to a growing awareness of health and wellness among its population. This trend has led to the emergence of

Interview
“The nutritional requirements of athletes vary depending on their age and the specific sport they engage in” 

“The nutritional requirements of athletes vary depending on their age and the specific sport they engage in” 

Col Devraj Gill, Commandant, Army Sports Institute, Pune Ensuring a healthy diet that offers sufficient energy and essential nutrients is crucial for an athlete's performance on the field, as well as their ability to sustain

Interview
“In our efforts to innovate in the Ayurveda and Nutraceutical segments, technology has played a pivotal role”

“In our efforts to innovate in the Ayurveda and Nutraceutical segments, technology has played a pivotal role”

Dr Amit Deshpande, Founder of Activist and Agnivesh Health Care Pvt Ltd The market for Vitamins and Dietary supplements in India has experienced significant growth in recent years. In 2022, the Vitamin & Supplement Manufacturing

Nutritionals
Holistic wellness startup LYEF wellness expands market footprint in Ayurveda

Holistic wellness startup LYEF wellness expands market footprint in Ayurveda

Records 50% M-O-M growth, raises $ 100,000 seed funding, and expands operations in US Mumbai-based Ayurveda and holistic wellness startup, LYEF Wellness has achieved remarkable success within a short span since its launch in August