NAFED to contribute and promote ‘International Year of the Millet’ 2023 on global scale
The new, CEREGROW Grain Selection ragi, mixed fruit, and ghee, would be available across major retail and online stores in India
In line with Nestlé India’s commitment to innovate by unlocking the power of food, Nestlé CEREGROW has expanded its portfolio with the launch of a new sub-brand, CEREGROW Grain Selection. Inspired by traditional ingredients, the first product being launched in this range is nutritious cereal for toddlers made from ragi, mixed fruits, and ghee.
Millets have been an integral component of the food basket in India, and CEREGROW Grain Selection is an ode to rediscover the value of these traditional millets.
Vineet Singh, Head, Nutrition Business, Nestlé India, said, “Nestlé CEREGROW Multigrain Cereals with Milk and Fruit has been one of our most successful launches in the recent past with the promise of ‘Full Nutrition, Full Assurance (Poora Poshan, Poori Tasalli)’. We believe that the all-new CEREGROW Grain Selection Ragi, mixed fruits and ghee, will help mothers incorporate traditional ingredients in their toddler’s diet in a nutritious and tasty form.”