The pilot launch of Glucon-D activors represents a natural progression for Glucon-D
Zydus Wellness, a prominent FMCG player known for its science-backed products, has revealed plans for the expansion of its renowned brand Glucon-D into the electrolyte energy ready-to-drink (RTD) beverage segment with the pilot launch of Glucon-D Activors.
In response to consumers’ increasingly busy lifestyles and the growing demand for convenient energy solutions, the RTD electrolyte beverage category within India’s FMCG sector has experienced rapid growth, estimated at INR 1200 crore. Southern India, in particular, accounts for a significant portion of this market, contributing nearly 50 per cent of nationwide sales.
Capitalising on this promising opportunity and leveraging the brand’s strong market presence in the energy sector, Zydus Wellness has initiated the introduction of Glucon-D Activors in Telangana and Andhra Pradesh. Enriched with essential electrolytes – Sodium, Potassium, and Chloride – along with Vitamins C, B3, B5, and B6, Glucon-D Activors features an Electro Smart formula designed to replenish, re-energize, and refresh the body.
Tarun Arora, Chief Executive Officer of Zydus Wellness, expressed enthusiasm about the launch, stating, “As we aim to double our sales in the next 3-5 years, we are swiftly expanding our wellness portfolio globally to assist consumers in leading healthier lives. The pilot launch of Glucon-D Activors represents a natural progression for Glucon-D, a longstanding leader in its category and synonymous with ‘Energy of India’ for decades.