This acquisition strengthens GrubMarket’s software services capabilities and expands the functionality of its existing portfolio of cutting-edge software products, including WholesaleWare and GrubAssist
GrubMarket, the leading AI-powered technology enabler and digital transformer for the food supply chain industry, announced the acquisition of Alameda, California-based Parsemony, a highly reputable provider of comprehensive enterprise software services primarily for fresh produce distributors, wholesalers, repackers and food service suppliers. This acquisition strengthens GrubMarket’s software services capabilities and expands the functionality of its existing portfolio of cutting-edge software products, including WholesaleWare and GrubAssist.
Originally founded as Vintrex Inc. in the late 1980s by Carl Mahon, the company was best known for its signature software product, Profitsense. The company was rebranded in 2017 as Parsemony by its current owner Colin Hare, who has worked with Carl since 2010. Colin has continued developing and upgrading Profitsense under the Parsemony brand ever since. Parsemony provides enterprise-wide software solutions and services to help customers manage all aspects of their fresh food businesses. Key offerings from Parsemony include:
A cloud-based, POS solution accessed via handheld devices makes it easy for food wholesale distributors to run powerful inventory and order management workflows directly from within their warehouses.
Custom software engineering services focused on expanding the breadth of core ERP functionalities, like building intuitive online ordering interfaces and streamlined integrations with third-party accounting and bookkeeping systems, such as QuickBooks.
Comprehensive IT services spanning network infrastructure setup, administration, general and specialised tech support, cloud computing, cybersecurity, data migration, hardware installation and maintenance, compliance consulting, and more, all focused on the specific needs of food supply chain businesses.
After the acquisition, Parsemony will continue to be managed by its talented leadership team, and Parsemony customers will have the opportunity to expand their software and enterprise AI capabilities through additional services offered by GrubMarket’s WholesaleWare, GrubAssist (including AI Orders), Orders IO, and GrubPay products.