Assam’s Ruloi tea introduces iced teas

The product has been launched under the brand name ‘Oji’

Ruloi tea, an Assam-based startup, has launched iced teas made with real tea brews. Launched under the brand name ‘Oji’, the iced teas are available in two delectable flavours-lemon and lychee, contain antioxidants and are enriched with Vitamin C, providing smart hydration and taste. The product is currently available in Assam via Drinkoji.com, leading retail outlets, national hypermarket chains, and neighbourhood mom-and-pop stores. It will soon be rolled out on quick-commerce platforms and in select cities across the Northeast and beyond.

Bijit Sarma, Co-founder, Oji said, “Oji was born in the lush valleys of Assam, the cradle of the world’s finest teas, with a simple vision: to democratise access to healthy, flavourful beverages. We wanted to take the essence of Assam’s tea heritage and present it in a form that resonates with today’s youth – affordable, refreshing, and guilt-free.”

Sagar Rai Deka, Co-founder, Oji added, “Our journey with Oji is about building a bridge between Assam’s natural wealth and the modern Indian lifestyle. We are committed to proving that a brand from the Northeast can redefine the beverage landscape nationally, by offering a product that’s authentic, functional, and genuinely good for you. Oji represents the future of Indian refreshment- proudly homegrown, sustainable, and made for everyone. We are grateful to the support we received from Tetra Pak and Startup India in bringing our vision to reality.”

“At Tetra Pak, we are deeply committed to nurturing India’s fast-evolving beverage innovation ecosystem. Oji Iced Tea is a perfect example of how passion and purpose can come together to create something truly refreshing – rooted in local heritage, yet globally relevant. Through the Startup Challenge, we are proud to have supported Oji’s journey from concept to shelf, providing access to our global expertise, paper-based packaging, and product development capabilities. Our goal remains clear – to empower homegrown innovators who are redefining the beverage industry,” Cassio Simoes, MD, Tetra Pak South Asia, commented.