Globus Spirits launches TERAI Tequila

TERAI Tequila Blanco will initially retail in Haryana and Goa

Globus Spirits announced the highly anticipated launch of TERAI Tequila, marking the company’s strategic expansion into the global premium tequila category. TERAI Tequila is imported directly from Mexico and bottled under the strict license and supervision of the Consejo Regulador del Tequila (CRT).

“India’s spirits consumer is evolving rapidly, moving towards categories that reflect global exposure and refined experiences,” said Shekhar Swarup, Joint Managing Director and CEO, Globus Spirits. “With TERAI Tequila, we aim to bring the absolute authenticity of Mexican craftsmanship to Indian consumers while strengthening TERAI’s identity as a contemporary brand designed for the modern Indian. This launch represents both our ambition and our belief in the future of authentic, well-crafted luxury spirits in India.”

The Debut Expression: TERAI Blanco. The inaugural release is a Blanco, representing the purest articulation of the Blue Weber Agave and the most vibrant style within the tequila category.

“The TERAI portfolio has been conceptualized to build meaningful connections with emerging consumers who seek discovery, quality, and global relevance in their choices,” added PS Gill, CEO: Consumer Division. “With TERAI Tequila, we are not just entering a new category; we are reinforcing our commitment to shaping premium consumption occasions and expanding the brand’s footprint in India’s evolving urban drinking culture.”

TERAI Tequila Blanco will initially retail in Haryana and Goa, subject to state taxation.