Jagdish Farshan introduces avocado oil-based sev range

To unveil on-the-go snack packs

Jagdish Farshan, with over eight decades of craft rooted in Vadodara, has introduced one of India’s first sev ranges made using avocado oil, alongside an upcoming launch of their 80g grab-and-go packs across its snack portfolio.

Distributed via e-commerce, retail and quick commerce channels, the newly introduced avocado oil sev range is available in four variants, taps into a growing consumer preference for “better-for-you” indulgences.

Aakash Kandoi, Managing Director, Jagdish Farshan, said, “Consumer today are no longer choosing between taste and better ingredients, they expect both. For a brand like ours, the opportunity lies in not reinventing what has worked for eight decades, but in evolving it meaningfully. With the avocado oil sev range, we are taking a product people already love and rethinking one of its most critical elements — the oil it is made in. At the same time, our new pack formats reflect how consumption itself is changing — more mobile, more frequent, and more intentional. This is not a departure from tradition for us, it is a more relevant expression of it.”

Alongside ingredient innovation, Jagdish Farshan is also reimagining how its products are consumed. The brand is soon to introduce its 80g packs across its namkeen range, catering to the growing demand for portion-controlled, on-the-go snacking — particularly among urban consumers navigating busy, mobile lifestyles. These smaller packs are designed to addresses two converging trends, the growing preference for portion-controlled snacking and impulse purchases, opening up higher purchase frequency and a wider addressable consumer base for the brand.

The avocado oil sev range is available pan India while it is already being white labelled for modern trade channels such as Food Square.