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YiPPee! WOW Masala is available in markets across India, including Maharashtra, Delhi, Uttar Pradesh, Haryana, West Bengal, Rajasthan, Karnataka, Assam, Gujarat, Madhya Pradesh, Bihar, Jharkhand
ITC’s Sunfeast YiPPee! has introduced a new product variant – YiPPee! WOW, Masala noodles, which is an instant noodles and pasta brand. The new variant is designed to provide an extra punch of masala flavour to the taste buds of consumers at an affordable price of only Rs. 10 per pack (50 g).
YiPPee! noticed that consumers were searching for high-quality, spicy instant noodles at an affordable price. To fulfill this demand, YiPPee! created YiPPee! WOW Masala. The new product, YiPPee! Wow Masala, guarantees a delicious and spicy taste for just Rs. 10 per pack (50g).
Suresh Chand, VP & Head of Marketing, Snacks, Noodles and Pasta, ITC Foods, said, “Our flagship Magic Masala variant continues to be our key growth driver since launch. However, with YiPPee! WOW masala, we are looking to satiate consumers with a differentiated and delicious flavour of instant noodles. We are confident that this masaaledar noodles will be appreciated and enjoyed by consumers.”
YiPPee! WOW Masala is available in markets across India, including Maharashtra, Delhi, Uttar Pradesh, Haryana, West Bengal, Rajasthan, Karnataka, Assam, Gujarat, Madhya Pradesh, Bihar, Jharkhand and Chhattisgarh across retail stores and shall be soon available in e-commerce and quick-commerce platforms.