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New offerings include protein-rich idli dosa batter, ragi millet idli dosa batter, multigrain idli dosa batter, and mallige idli batter
iD Fresh Food announced the launch of four exciting new speciality batters – Protein-rich idli dosa batter, Ragi Millet Idli Dosa Batter, Multigrain Idli Dosa Batter, and Mallige Idli Batter. These thoughtfully crafted batters are designed to offer a perfect blend of taste, nutrition, and convenience, ensuring a wholesome and delightful start to your day.
These speciality batters are available exclusively through quick-commerce platforms in Bangalore, Mumbai, Pune, Delhi, and Hyderabad. With this launch, iD Fresh Food is expanding its flagship idli-dosa batter range, leveraging its role as the category creator and leader. By introducing new offerings, iD aims to provide consumers with more variety that aligns with their evolving and healthier preferences.
Speaking about the expansion, Rajat Diwaker, CEO (India), iD Fresh Food, says “At iD Fresh Food, we’re dedicated to meeting the growing demand for healthy and nutritious options. Over the last two decades, our batter segment has been one of the fastest-growing categories, earning immense love and trust from consumers. Today, we’re thrilled to take this journey to the next level with the launch of our new range of speciality batters. This addition reflects our commitment to innovation and strengthens our customer bond by offering more variety and catering to diverse preferences. Starting with an exclusive rollout in metro cities, we aim to make these new offerings available nationwide in the coming months.”