The company aims to replicate the success of its Oats legacy under the master brand – Saffola
Marico, one of India’s leading FMCG companies, is proud to announce the launch of its latest innovation – Saffola Masala Millets in two new exciting flavours. This new product line capitalises on the brand’s expertise in democratising healthy grains, offering a nutritious and flavorful option that aligns with contemporary dietary trends. The new category expands the marque brand Saffola’s millet portfolio, reinforcing its commitment to promoting nutritious yet taste-forward ‘better for you’ products.
As an increasing number of new-age consumers seek nutrient-dense food options, millets have become a popular choice due to their digestive benefits, natural source of micronutrients, and overall positive impact on health. Addressing the needs of modern Indian consumers, Saffola Masala Millets provides a convenient and delicious ready-to-cook option, encouraging consumers to incorporate millets into their daily lives. Thus, supporting the government’s vision of encouraging more people to incorporate our very own ‘Sri Anna’ into their daily diets.
Saffola’s Masala Millets, rich in fibre and packed with nutritional benefits are available in two flavours beloved by Indian audiences: Masala Delight and Tomato Delight. The unique blend of spices and flavours ensures a satisfying taste experience that appeals to a wide range of palates. This innovation is a testament to Saffola’s commitment to providing ‘better for you’ taste-forward products that fit seamlessly into the busy lives of today’s consumers.