Palm oil remains misunderstood due to selective branding tactics

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Ind Food and Beverage Association (IFBA) calls No Palm Oil labels a marketing gimmick

The Ind Food and Beverage Association (IFBA) has raised concerns over the increasing use of ‘No Palm Oil’ labels on consumer products, calling them a misleading marketing gimmick. Despite being consumed in India since the 19th century, palm oil remains misunderstood due to selective branding tactics that exploit health-related concerns. Palm oil remains one of the most affordable, versatile, and accessible edible oils, widely used by leading global brands due to its long shelf life and nutritional stability.

IFBA cautions consumers against taking health advice from influencers who amplify half-truths without nutritional expertise. Labels like ‘Palm Oil Free’ overshadow credible dietary guidance and have become a marketing tool, especially in the FMCG sector, to tap into consumer fears.

Deepak Jolly, Chairperson, IFBA, referencing the Ministry of Health’s dietary guidelines, said, “Palm oil has a recognised role in a healthy and balanced diet. Despite this, labels such as ‘No Palm Oil’ mislead consumers by prioritising marketing over science. These narratives distract the importance of overall nutritional balance and can undermine India’s efforts toward self-reliance, ultimately harming all stakeholders — from farmers and producers to consumers and the national economy.”

Shilpa Agrawal, Director, Scientific and Regulatory Affairs, IFBA, added, “The Dietary Guidelines for Indians – 2024 of the ICMR-National Institute of Nutrition acknowledge the role of tocotrienols in palm oil in lowering cholesterol and supporting heart health. It recommends a rotation of edible oils, including palm oil, for a balanced fatty acid profile. This is science, not speculation.”

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