LT Foods expands product portfolio

Launches new product DAAWAT Cuppa Rice

Gurugram based LT Foods has further expanded its product portfolio by launching “DAAWAT Cuppa Rice” that provides tasty and healthy food instantly.

These are ready to eat rich based meals in a dry (dehydrated) state and are reconstituted in 8 minutes by just adding hot water. It is made from all natural ingredients with no preservatives and artificial ingredients. It is available in 5 variants – Daal Chawal, Sambhar Chawal, Rajma Chawal, Veg Biryani and Schezwan Rice. The product would be available in India as well as International market.

“DAAWAT Cuppa Rice”, priced at Rs. 70 to the consumer will give a full plate (240- 300 grams) of rice meal. In the coming month, this product will be available in stores and on online channels in India. A small quantity would also be exported to Middle East for the Indian diaspora there.

The Company would be leveraging the strong brand equity of brand “DAAWAT” and its robust distribution network to market this product.

Commenting on the launch, Managing Director & CEO, Ashwani Kumar Arora said that, “It gives me great pleasure to share that LT Foods has been working with agility to expand its product portfolio year after year based on changing consumer trends and providing consumers with safe, healthy and tasty products. DAAWAT Cuppa Rice is another step towards this and has been launched post a rigorous research and development phase of one and a half years. Post the test launch and based on the response we will decide on the production capacity and investment in this product, though I am confident that the product will do well with the changing scenario as people are getting more brand and health conscious.