Annapoorna 2.0 will offer personalised offerings to food lovers and connoisseurs
Coimbatore-based family-run business, Sree Annapoorna Foods known for its masalas & spices has set its sight for a pan India expansion.
With seven categories, 53 products and 101 SKUs, the company has crafted a special range of products that feature pure spices, blended spices, regional blends, biryani variants and ready-to-cook mixes that stay true to the flavours of its region of origin and the traditional way of preparation.
Annapoorna 2.0 was conceptualised and created to grow and establish itself as a national brand from South India.
According to Vijay Prasad, who took over the leadership responsibilities in the five-decade-old company in 2012, “The FMCG industry projected to be Rs 7,21,000 crore by 2020 of which the food and beverage segment account for Rs 1,36,990 crore sees us compete with other major players in the market”.