The brand is now concentrating on expanding not only in India but to also cover overseas
Drunken Monkey, a leading smoothie brand in India which delivers blended natural-fruit smoothies, smoothie bowls, and juices in over 200 special combinations, said that it inked over 42 outlets amid the pandemic this year making a total of 100+ outlets in 43 cities as of this year – 2020.
Founded by Samrat Reddy, the brand has 81 operational outlets and rest in fit-out which will launch by 2021. The upcoming outlets will be present in New Delhi, Noida, Mangalore, Mysore, Bhubaneswar, Bhilai, Raipur, Thrissur, Calicut, Salem, Perinthalmana, Thiruvanamalai, Karur, Kadappa, and more cities.
Like all the industries, the pandemic had hit Drunken Monkey initially with a dip in sales by 80%. During this phase, the brand helped its franchise partners to transition to a lower-cost profitable model to sustain the effects of COVID-19. The consistent rise in the demand for fresh healthy products led to a sales growth MOM and now have achieved 85% of last year’s sales as of November 2020.
The brand is now concentrating on expanding not only in India but to also cover overseas. Having spread their mantra of staying Naturally High across the country with 100+ operational outlets by end of 2020 in 43 cities, and it aspires to launch smoothie bars across 5 countries.
According to Samrat Reddy, founder and MD at Drunken Monkey, “I am glad that the resilience in the brand has helped us to expand even during the global pandemic. COVID-19 has acted as a catalyst to boost the demand for healthy products. The aim is to expand to not just in the metros but to the tier ii and iii cities too.”