More than 50% of Coca-Cola drinkers and coffee loyalists enjoy both beverages on a regular basis
Coca-Cola with Coffee has officially made its buzzed-about US debut. The breakthrough innovation creates the new “refreshment coffee” category with a pioneering proposition that “sips like a Coke and finishes like a coffee”.
Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar brings together a great Coca-Cola taste infused with Brazilian coffee. Coca-Cola with Coffee is available nationwide in three signature flavors – Dark Blend, Vanilla and Caramel – and its zero-sugar counterpart comes in Dark Blend and Vanilla. All varieties are shelf-stable and contain 69 mg of caffeine per 12-oz. can. They will be available in the ready-to-drink (RTD) coffee aisle.
More than 50% of Coca-Cola drinkers and coffee loyalists enjoy both beverages on a regular basis. As the brand team continued to learn from consumers, zero sugar was identified as an innovation opportunity.
The team worked with R&D to create Coca-Cola with Coffee Zero Sugar – Dark Blend and Coca-Cola with Coffee Zero Sugar – Vanilla.