The ready to drink category has increasingly gained momentum in the United States
Diageo has recently announced that it has acquired Far West Spirits LLC, owner of the Lone River Ranch Water (Lone River) brand. Lone River is a hard seltzer that takes inspiration from the popular classic Texan “Ranch Water” cocktail.
Lone River was founded in 2019 by native Texan, Katie Beal Brown. Taking inspiration from the Ranch Water cocktail enjoyed by Katie’s family for generations, the brand is inspired by the spirit of West Texas and its sense of adventure. It brings authenticity and accessibility that lends itself to days spent outdoors and to enjoying relaxed occasions with family and friends. The portfolio has three unique offerings:
- Original: The Original Ranch Water hard seltzer flavored with organic blue agave nectar and lime juice
- Spicy: Ranch Water with a kick of the Texas state pepper, jalapeño
- Rio Red Grapefruit: Ranch Water with a squeeze of Rio Red Grapefruit juice, the Texas state fruit
During Covid-19, the ready to drink (‘RTD’) category has increasingly gained momentum in the United States, driven by consumer trends such as interest in lower sugar, lower calorie and gluten-free offerings, as well as increased demand for convenient formats that are ideal for casual and at-home occasions.