Mondelēz acquires majority interest in UK based nutrition company Grenade

Company to become one of the UK’s market leaders in Snack Bars with 13 per cent category share

Mondelēz International has announced an agreement to acquire a significant majority interest in Grenade, a leading UK performance nutrition pioneer in the fast-growing high protein bar segment.

Grenade is one of the category leaders in high-protein bars, and its Carb Killa has been the best-selling product in the segment since 2016 with a growing presence in the UK and availability across other regions including North America and Asia Pacific.

“Grenade’s great-tasting, on-trend products are a great platform for Mondelēz International in the UK market and beyond,” said Dirk Van de Put, Chairman & Chief Executive Officer, Mondelēz International.

Over the years, Grenade has broadened its consumer base and launched new products including high-protein, low-sugar bars and has innovated into new adjacencies including shakes, spreads and cookies. With strong historic performance, solid growth and share gains, Grenade has a strong eCommerce presence with approximately 25 percent of its sales from online channels.