Offering convenience and exceptional tasting drinks
Bacardi-owned MARTINI® has announced the launch of three new Ready-to-Drink (RTD) expressions; MARTINI® FIERO & Tonic, MARTINI® Non-Alcoholic VIBRANTE & Tonic and MARTINI® Non-Alcoholic FLOREALE & Tonic.
Launching across Europe from April, the new additions to the MARTINI® range are perfect for both on-the-go and al-fresco Aperitivo, offering convenience and exceptional tasting drinks.
The new expressions have been masterfully crafted with the same quality wines used in the classic MARTINI® vermouths offering drinkers an alternative way to enjoy the delicious taste of MARTINI®.
Driven by the increase in outdoor socialising and the growing demand for drink options that are easy to consume whilst on-the-go, the RTD trend is on the rise across Europe. The new drinks from the legendary Aperitivo brand are the result of Master of Botanicals, Ivano Tonutti and Master Blender, Beppe Musso working together to bring MARTINI’S 150 years of wine and botanical expertise to the RTD category.
Victoria Morris, Vice President of MARTINI® said: “With the increased demand for on-the-go drinks, I am delighted to announce that we have expanded our offering for MARTINI® FIERO and MARTINI® Non-Alcoholic Aperitivo with the new RTD formats. We know outdoor socialising will be key this spring and these three new RTDs are an easy way to enjoy a delicious drink without foregoing quality for the sake of convenience. We are really excited for people to try them as they start to enjoy time spent with friends once again.”