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A special initiative aimed at creating effective and sustainable management of post-consumer plastic waste being launched in Mathura-Vrindavan, UP
Aligned with the Government of India’s ’Swachhata Hi Seva’ initiative, PepsiCo India in partnership with United Way Delhi has launched ‘Tidy Trails’ – a special initiative aimed at creating awareness for plastic waste management in Mathura- Vrindavan, Uttar Pradesh on World Environment Day.
As part of the initiative, a special mobile van will be deployed that will visit over 200 establishments across Mathura-Vrindavan to collect post-consumer plastic waste. The initiative aims to encourage people to keep their local environment clean and foster tidy’ness, thereby setting good examples and inspiring other communities to follow.
Through this initiative, PepsiCo India and United Way Delhi will engage with the shopkeeper community to bring about a behavioral change towards the responsible disposal of plastic waste. To drive mass awareness, activities such as on-ground events, online educational workshops, distribution of informative material, will be organised for the shopkeeper community along with the general public around plastic waste management.
As part of the initiative, mass awareness drives will also be conducted through public events, online workshops, and competitions for communities, during the year.
PepsiCo India has been actively working across multiple states to collect, segregate and sustainably manage the equivalent of 100 percent of its plastic packaging by 2021. Working towards the same goal, PepsiCo India is activating Tidy Trails from Mathura- Vrindavan and would soon take it to other states.