TING, Melts Oral Thin Strips, Wellbeing Nutrition
Mumbai-based digital advertising agency TING has executed the end-to-end branding and packaging duties of Melts Oral Thin Strips, a newly launched product by Wellbeing Nutrition. TING handled the entire branding activity which included, visualisation, packaging, branding, positioning, creatives, website designing for the social media launch.
The branding and messaging of the newly launched Melts focus on how there’s a need to rethink the intake of nutrition supplements, especially in today’s day and age where deficiencies and their resulting health issues have been recognised as a cause of concern for many.
Avnish Chhabria, Founder, Wellbeing Nutrition said, “As a brand that offers nutrition solutions, with Melts we wanted to go all out and reach out to as many people as possible. We are very happy with the way TING has handled and executed our entire brand identity. All our suggestions and our company vision were kept in mind while executing, and we look forward to escalating the brand presence to higher levels with them.”
Shruti Dhadda, Co-founder & Creative Director, TING said, “Creativity and packaging play a very vital role in attracting customers and our team ensured the correct messaging was conveyed. As an agency, we always consider inputs and suggestions shared by clients and accordingly formulate the best results, with our potions of creativity and strategic planning. We are thankful that Wellbeing Nutrition believed in us and gave us this opportunity to work alongside.”