OZiva’s latest launches are set to further the super brand’s presence across novel product categories
In a revolutionary bid to extend better health, Mumbai-based startup OZiva has announced the launch of three new products: ACV Matcha, HerComfort, and Immunity Multi that promise to cater to varying needs to the consumers like weight loss, women’s health and immunity, respectively.
Priced at Rs 799, OZiva Plant-based Immunity Multi increases the ability of the body to fight against infectious agents like deadly viruses; increases the level of immune response and activates antimicrobial mechanisms within the body with plant-based minerals like Zinc and Iron; and is effective in preventing certain age-related diseases like Rheumatoid arthritis etc
On the other hand, OZiva plant-based HerComfort supports vaginal health with proprietary blends containing extracts of fennel seed, licorice root, anise, flax seeds and Ashwagandha (withanolides) which contains Phytoestrogens (plant-based estrogen). It helps prevent vaginal infections and improve vaginal health. It is priced at Rs 854.
OZiva plant-based ACV Matcha improves regulation of blood glucose levels and helps in reducing skin pigmentation and improves skin health with Organic Matcha Powder. Priced at Rs 499, the product enhances digestive health with Apple Cider Vinegar.
Speaking on the launch, Aarti Gill, Co-founder of OZiva said, “Women’s health has always been an important category for us where we have targeted offerings like HerBalance PCOS and HerBalance Menopause. With the addition of HerComfort which helps manage abnormal vaginal discharge we are catering yet another widespread condition less spoken about. Immunity Multi and ACV Matcha caters to categories that have been growing rapidly over the past year. The initial trials have garnered great response and we are hoping to replicate the same from the larger market too.”