Britannia’s CSR arm strengthens focus on child malnutrition

To benefit marginalized sections of society in over 300 villages across 8 states this year

As a part of its on-going commitment, the CSR arm of India’s leading bakery foods company Britannia, the Britannia Nutrition Foundation (BNF) recently completed its 11 year anniversary in addressing child malnutrition in India. Since its inception in 2010, BNF has focused on improving health and nutritional well-being of children and their communities

The Foundation, through its holistic program approach, is working to improve the nutritional status of the communities near Britannia’s manufacturing sites.

It is determined to positively impact over 1 lakh  beneficiaries spread across more than 300 villages & slums in 8 states. This is being achieved through its two flagship programs – Swasth Bharat and Suposhan.

Swasth Bharat program is directed towards addressing malnutrition in children under 6 years by focusing on the main contributing factors, including child feeding practices, dietary diversity, hygiene & sanitation, strengthening service access and delivery.

Engaging & empowering communities, especially women, is also an important element of the program to break the intergenerational cycle of malnutrition. Suposhan program addresses iron deficiency anemia among adolescents by taking a comprehensive approach in the development of knowledge and encouraging a positive attitude towards proper health, nutrition and hygiene practices. These programs are also extended through 300 Anganwadi Centres.

Varun Berry, Trustee, Britannia Nutrition Foundation, said, “As we complete 11 years, Britannia Nutrition Foundation remains steadfast in its commitment to combat malnutrition and supporting the government’s vision for a ’Kuposhan’ (malnutrition) and Anemia ’Mukt’ Bharat.We are now enhancing our efforts to reach out to more than 1 lakh children, adolescents and mothers and working closely with district level authorities and other partners to augment their efforts.’