The retail chain recently launched its new app to scale up its online presence
Bengaluru-based brand The Organic World has announced its plans to strengthen its omnichannel presence in India. As part of its omnichannel strategy, the retail brand plans to set up 10 more stores in the southern states by mid-2022 and amplify its e-commerce presence through its recently launched app.
Gaurav Manchanda, Founder and MD, The Organic World said, “With the new, The Organic World app, over 1500+ chemical- and preservative-free products are now just a click away for our consumers. By increasing the number of our stores from our existing ten stores, we will be present in all key catchment areas of Bengaluru. We are also in the process of exploring other South Indian markets like Chennai.”
While the fruits and vegetables are sourced from 100% certified-organic farms that follow sustainable farming practices, all other product categories are vetted against an industry-first ‘Not In Our Aisle List’ – an ever expanding list of ingredients banned from The Organic World. The list includes ingredients like trans-fat, high fructose corn syrup, phthalates, parabens and sulfates.