The company is building its own robust distribution network
Healthways Milk & Food Products has expanded its product portfolio in Delhi and Delhi NCR with the launch of its three varieties of paneer – Premium, Protein Rich and Malai Rich.
The paneer is completely untouched by human hands – right from the processing to packaging and is available in 200 gms pack. The best-in-class production practices and international standard ‘MULTIVAC’ packaging comes with a three-level high barrier thermoforming film that keeps the product’s freshness and nutrients intact and gives a shelf life of 15 days.
The Premium Paneer is priced at Rs 85, the Malai Rich Paneer priced at Rs 80 and Protein Rich Paneer at Rs 75.
Narendar Nagar, MD, Healthways Dairy Group, “Healthways Paneer will be available to the customers through their network of over 100 bikers who would also be selling rabri, dahi, flavoured milk and desi ghee apart from paneer. It will also be available in over 15000+ retail outlets catered through general trade.”